Choice Camps is an online resource that helps families find summer camps, teen tours, and youth enrichment programs. With a lead-generation business model at its core, the Choice Camps user interface had to quickly engage users, deliver relevant search results that matched their program preferences, and effectively capture their contact information. A considerable prototyping process allowed us to effectively define a parent-friendly search mechanism that quickly delivered matching results.
With almost no marketing budget to compete against incumbent resources, Choice Camps had to rely on extensive content creation and unique SEO strategies to build page rank, generate incoming links, and create a buzz throughout the youth programming market. While the climb is daunting, Choice Camps is emerging as the premier resource for finding youth programming online.
Project Outcome
• 119% Increase in Year-to-Year Traffic
• 40,500+ YouTube Video Views
• 1,500+ YouTube Channel Views
• 370+ Twitter Followers
• 165,000+ Flickr Image Views
• 500+ Youth Programs Represented
• Featured on Creattica's 'Best of CSS' Gallery
• Featured on ABC7 Los Angeles, Traveling the Green Way Blog, Eco Child's Play Blog, Daily Free Press, the Yakima Herald, Entrepreneur Magazine Online, Reuters, and more.
Our Role
Digital Presence Strategy
Digital Development
E-mail Marketing
Social Media Marketing
Search Engine Optimization
Website Development
Custom CMS
Custom CRM
WordPress Deployment
Integrated Marketing Materials
Logo & Brand Identity
Photography & Photo Editing
Analytics Installation & Tracking
Public Relations
Client Reaction
“I began working with Nick [829 Studios Co-Founder and Choice Camps Project Manager] as they were expanding the Choice Camps business and I have been very impressed with his creativity and understanding of the design of Web environments. I have seen qualities in Nick that are critical to creating a growth business including: the ability to take on and process new information, the ability formulate and re-formulate plans without missing a step and commitment to a long-term vision.”
- Ed Loessi, Advisory Board Director at Choice Camps
"This is so impressive! I love the way you have catalogued the programs and have used technology to make the browsing process easy for families. Feels so clean, so nice, so honest, and so easy to use. This rocks! The option to select by accreditation/affiliation is truly fantastic! The ACA will LOVE you for that - as do we, and as will your general public. It is just so EXACTLY what we have all been waiting for."
- Sarah Herman, Summer Camp Owner at Windsor Mountain International Summer Camp
“I worked with Peter [829 Studios Co-Founder] as they were expanding the Choice Camps business and I was impressed with both his marketing and sales ability as well as with his ability to articulate value propositions. Peter has shown that he is able to make commitments and keep them in a very fluid start-up environment, which is of considerable value when growing a business.”
- Ed Loessi, Advisory Board Director at Choice Camps
View the Project
Visit ChoiceCamps.com
Follow Choice Camps on Twitter
View the Choice Camps Channel on YouTube
