Cody is one of New Hampshire’s premier summer camps for boys and girls ages 7-17. With a camping heritage dating back more than 75 years, 829 Studios had to deliver a website and brochure that captured the true spirit and tradition of Cody. The new Cody website was designed to provide information, photos, and videos about the camp, as well as an easy way for families to request more information. With a strong focus on lead acquisition and conversion, 829 Studios helped Cody significantly increase camper enrollment through an extensive SEM/PPC advertising campaign.
In addition to a new website, 829 Studios helped Cody develop a unique 20 page brochure. The brochure contained all of Cody's forms and videos through the use of clverly-designed pockets and a DVD sleeve.
Project Results
829 Studios developed a custom camper registration process that integrated clothing and other add-ons, an idea that resulted in an increase of more than $120 per enrollment. In addition, we helped Cody increase their visitor-to-lead ratio by a significant margin through targeted SEM and proper website design. Most notably, Cody won placement on Google’s first search results page for the term “New Hampshire Summer Camps.”
Our Role
Digital Presence Strategy
Website Development
Search Engine Optimization
Custom CMS
Custom CRM
eCommerce
Integrated Marketing Materials
Photography & Photo Editing
Analytics Installation & Tracking
Search Engine Marketing
Client Reaction
"Need a beautiful, easy to navigate, content rich, message specific website? Nick's [829 Studios Co-Founder and Cody Project Manager] your guy. Need qualified site traffic? Nick's your guy. He will get the results you want, ahead of schedule and on budget."
- Nick Robbins, Director at Cody Camps
View the Project
• Launch the Cody Website
• Download the Cody Brochure [LowRes PDF]
