Not only is drip marketing a crucial aspect of lead nurturing and client growth that keeps customers engaged with your business model, it’s a project that inspires creativity and achieves tangible goals. Just think: after designing a beautiful campaign, a series of strategic emails are launched with a touch of a button. The automated emails send at the perfect moment, motivating leads to pull the trigger on your service or product whenever they’re ready. Between marketing strategy, design, and content, here are 3 companies who ace the campaign game.




What we love

Birchbox’s ode to endless personalization makes for a stellar business model, and their email campaigns are just as seductive. Their key to success? Making the customer feel special at every step of their inbox journey.

Marketing strategy

Birthday messages (even for half-birthdays!) contain exclusive deals and sales valid for the customer’s full birthday month.

Design 

Birchbox’s emails are not lacking in flair. Objects and text interact, creating story-telling images to fit the B-Box theme. Some emails even contain clever GIFs.

Content 

Subject lines are smart and on-point. How enticing is “6…5…4…3…2…” or “*Nudge Nudge*”? You just have to open those.



charitywater



What we love

Concise but informative! charity: water takes updating donors on the progress of their contributions to a new level. Their incorporation of timelines and newsletter-like approach provides practical information for benefactors and maintains their interest.

Marketing strategy

charity: water is all about transparency. They track every dollar, prove their accountability, and show contributors that their funding makes a difference.

Design 

We love how the visuals here take you on a journey (much like those funds you donated…).

Content 

charity: water breaks it down for you – where your money started, where it’s been, and how you are helping.


invision-gif



What we love

InVision loves to give you the design-related insider scoop by steering you towards powerful prototyping tools. Plus, they rarely fail to inject a bit of humor or personality in their emails (note the reference to mutants and catchy calls to action).

Marketing strategy

Unlike the four-generation-owned Italian restaurant around the corner, InVision lets you in on their top secrets for seamless design and communication. See the connection?

Design

InVision is all about design. Their aesthetic is sleek and slick. We can’t get over their enticing list-card format that keeps you scrolling… and scrolling.

Content 

And what is it that keeps you scrolling? Grabby business-related phrases followed by suggestions for boosting productivity and efficiency.