Every fall, HubSpot holds a marketing conference in Boston called INBOUND where all the best and brightest in the business come together to learn new HubSpot updates, share new marketing innovations, and connect with other marketers. The 829 Inbound team was fortunate to attend the conference on Sept 4th – 6th. After taking a bit to absorb all the amazing breakout sessions and keynote speakers, we’re ready to share with you what we’ve learned.
Marketing Automation Manager
In 2017, I attended INBOUND for the first time and didn’t know what I was getting into. I was focused on two things: 1) Michelle Obama was speaking!!, and 2) why was John Cena presenting at a marketing and sales conference? As the old adage reminds us, “Never judge a book by its cover.” Of the three times I’ve attended INBOUND, John Cena remains my favorite and most insightful speaker. Yes, you read that right.
Heading into INBOUND2019 I was certainly wary of some of the speakers and what relevant takeaways I might leave INBOUND with. But that’s what is so incredible about marketing. Sure, the data-driven sessions are valuable and provide us with benchmarks for success. But at the end of the day, marketing is about storytelling, building relationships, and powerful messaging that resonates with an audience — and that can come from anyone, anywhere.
Email Marketing Strategist
I have been asked to write about my favorite part of INBOUND 2019 and to be honest it was very difficult to choose. From the fact that I had just moved the day before the conference started, to the insightful breakout sessions I had the pleasure of attending, to the team bonding that took place throughout the week, INBOUND 2019 was more than I could have ever asked for. There was however one breakout session that stuck with me above all else, which was titled: “How to remove friction in your automation”. Near the end of this session we broke out into groups to discuss what we personally do in HubSpot on a day-to-day basis and provide/receive advice on how to fix current issues that we are dealing with inside of HubSpot, the best part being, the advice and insights were not coming from the speakers and leaders of the session (HubSpot’s Marketing Team), they were coming from the attendees (fellow HubSpot users). These moments of collaboration with like-minded individuals who see the same issues in a different light and find alternative/better solutions are what make INBOUND so great to me.
Email Marketing Strategist
I started at 829 Studios on September 3rd, 2019, and from September 4th-6th, I had the privilege of attending HubSpot’s INBOUND conference with my new team. A unique first week on the job, that’s for sure! This was my first time attending INBOUND, so I didn’t know what to expect. The conference kicked off each morning with a big-name keynote speaker. I was amazed at each of their career stories and the advice that they gave the audience. I left each of those sessions feeling inspired by their passion for business and for being willing to share their knowledge with us. The rest of the days were spent bouncing from breakout session to breakout session (I walked several miles each day!). I attended a variety of sessions on topics that included “best practices for email marketing,” “tips & tricks for CTAs,” and “how to remove friction from your automation,” and look forward to applying some of my new knowledge to my work here at 829. I was definitely worn out by the end of the week, but it’s safe to say that my first time at INBOUND was a success, and I’m even more excited to be a part of the Inbound team at 829!
Content Marketing Manager
Year after year, HubSpot’s INBOUND conference proves itself to be a hotbed of ideas and what’s on the horizon for marketing technology. I suppose it’s natural when you put over 24,000 marketing and sales nerds in one building. I heard directly from the Co-founders of HubSpot, their product team, internal marketing team, and leading sales and marketing personalities from a wide variety of industries — SaaS (Ashley Faus, Sr. Manager, Integrated Media of Atlassian), marketing agencies (Paul Roetzer, CEO of PR 20/20), non-profits (Bryan Stevenson, Founder & Executive Director of the Equal Justice Initiative), print (Carolyn Kylstra, Editor in Chief of SELF magazine), and more. The sheer variety of perspectives helped me see the overlaps in how marketing can really connect with customers, transcending industries and B2C or B2B classifications. It’s about telling stories. Making connections. And, of course, qualitatively tracking the engagement that prospects and customers have with those stories you tell and connections you make.
Content Marketing Strategist
This was my first year attending INBOUND and to be honest, I wasn’t quite sure where my expectations lie. One thing I was sure of was that I was very excited to learn new things about content and marketing overall. I quickly discovered that INBOUND is an epicenter for learning. I was absolutely fascinated by sessions such as Don’t Just Create Content, Create Experiences!” or “What’s in a CTA: Tips, Tricks & Statistics.” They were led by fantastic pioneers who genuinely want to share experiences with other marketers. Most of my sessions were content-related (no surprise there), and the one main idea that kept arising was: connect, connect, connect. Connect with others through stories, ideas, and language. Break down the barrier between the business and consumer and tell real stories to blossom relationships with real people. My favorite part was that I could see and witness the passion of connection and story-telling come through every speaker and marketer. The simple desire of just wanting to be at INBOUND was enough to see that I work in a field with a bunch of nerds, and I wouldn’t have it any other way.
Client Solutions Strategist
This was my second year at INBOUND and it was a blast. I am a sucker for our discipline-specific breakout sessions that focus on tips and tricks that I can use in my own reporting! My favorite sessions are consistently the ones that give you very detailed (action-oriented) steps for reporting or optimizing campaigns. This year some themes I saw were: wringing as much as possible out of Google Analytics, using one software as your universal “truth” for reporting, and ways to creatively use HubSpot’s built-in reporting tools. It was great to have the opportunity to add more tools to my Inbound toolkit! However, it wasn’t all getting in the weeds with analytics… One of my favorite sessions focused on the energy you bring into the office everyday, and how it impacts productivity and your team! That session and INBOUND as a whole was an impactful reboot.
If you want to learn more about our INBOUND experience, what else we’re excited to bring to our team, or more about our awesome team in general, don’t hesitate to reach out. We’d be happy to collaborate with you!