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Author: Emory Paine

Why Email Marketing is a Key Digital Channel During the Holidays

Why Email Marketing is a Key Digital Channel During the Holidays

If you haven’t already planned your email marketing campaign for this holiday season, it’s time to get started. Email is one of the biggest drivers of revenue during the

Emory Paine November 20, 2018

3 Qualitative Data Points to Create Effective Buyer Personas

buyer personas

Recently, I was thinking about how marketers gather and absorb information to build their buyer personas. In order to increase prospect engagement, we use buyer personas to

Emory Paine October 2, 2018

5 Content Ideas for Your Adventure Travel Company

adventure travel content ideas

Content is the lifeblood of your adventure travel company. It’s what drives your inbound and outbound marketing efforts, cutting through the noise to speak with your unique

Emory Paine August 10, 2018

Optimize Your Marketing Strategy, Build Pathways to Conversion

marketing strategy

After putting together a strategic marketing plan and launching your various campaigns, you have a few different avenues of optimization. One of the most comprehensive

Emory Paine May 22, 2018

How to Use Email Automation to Gather More Data on Your Audience

email automation

Email marketing automation is a great way to nurture leads into customers, and customers into champions. However, putting together an email series without the data to support

Emory Paine February 22, 2018
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