In the year since the COVID-19 pandemic struck the country in full force, no industry was left unscathed. Operations screeched to a halt, and as the search landscape became
Continued learning is vital for me — the more I know about my discipline (marketing) … the more I can be of service for my team and our clients. As the Client Solutions
Humor me with this: When you enter a clothing store and begin browsing around, an employee will come up to you and kindly ask, “Can I help you find anything?” Or, “Did you find
Recently, I was thinking about how marketers gather and absorb information to build their buyer personas. In order to increase prospect engagement, we use buyer personas to
After putting together a strategic marketing plan and launching your various campaigns, you have a few different avenues of optimization. One of the most comprehensive
