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Pandemic Effects on Seasonal and Recreational Clients

In the year since the COVID-19 pandemic struck the country in full force, no industry was left unscathed. Operations screeched to a halt, and as the search landscape became

Nicholas Walsh April 27, 2021

Sarah heads to Ascent

Continued learning is vital for me — the more I know about my discipline (marketing) … the more I can be of service for my team and our clients. As the Client Solutions

Peter Ross October 30, 2019

Make Your Brand “Pop(Up)”

Pop-Up Example

Humor me with this: When you enter a clothing store and begin browsing around, an employee will come up to you and kindly ask, “Can I help you find anything?” Or, “Did you find

Allison Wharton July 11, 2019

3 Qualitative Data Points to Create Effective Buyer Personas

buyer personas

Recently, I was thinking about how marketers gather and absorb information to build their buyer personas. In order to increase prospect engagement, we use buyer personas to

Emory Paine October 2, 2018

Optimize Your Marketing Strategy, Build Pathways to Conversion

marketing strategy

After putting together a strategic marketing plan and launching your various campaigns, you have a few different avenues of optimization. One of the most comprehensive

Emory Paine May 22, 2018
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