We read a lot here at 829 – and despite being steps from one of Boston’s best indie bookstores, we aren’t just referring to novels – we’re talking about marketing industry news. As a team, we’re always looking for interesting tips and tricks that can help to kick our client work up a notch. Whether it be a new Facebook algorithm or an eye-opening case study that we can garner valuable insights from, we’re constantly on the prowl for to for the next big thing.
With that in mind, here are some of our favorite articles from April:
From Inbox to $$
AutopilotHQ recently published a case study detailing one company’s incredible success reengaging abandoned visitors through automated marketing. Check out their story here.
Putting the “Media” in Social Media
Facebook held its annual developer conference earlier this month, announcing a robust set of new media features ranging from groundbreaking camera capabilities to augmented reality functionalities. Take a look at Wired’s roundup of all the additions here.
Search vs. Social
With over 1.6 billion unique monthly users, it should come as no surprise that Google is the largest player when it comes to search advertising. But compared to social media networks, Google’s keyword-heavy targeting approach can seem a bit dated, forcing the search engine giant to improve its targeting solutions. Their answer: Similar Audiences for Search Campaigns. Read how this new tool (which is currently in beta) works via this Wordstream blog.
Success Has #NoFilter
Instagram recently unveiled that they have 700 million monthly active users — double the number of active users from just two years ago. To read more about the rapid rise of Instagram, take a glance at this article from Adweek.