During the summer, a camp’s identity is felt by every camper, staff member, and family. However, many camps fail to translate this feeling across their website, marketing, and social presence.

A prospective family’s first impression of your camp is your brand identity. And when you’re competing with so many camps for their attention, you need to make a genuine impression and highlight your unique voice. Not only that, a solid brand identity can help nurture your connection with current camp families during the off-season.

With the help of Camp Expert Dave Malter (Professor Dave) and our resident Design Team, we’ve gathered four examples of camps with awesome brand identities. You’ll see how these camps maintain a consistent identity across logos, colors, photography, layouts, and more. Then, you can use these as case studies to construct or refine your own camp’s brand identity.

Pocono Springs Camp has a rich history, first welcoming campers in 1935 until closing its gates in 2009. In 2015, the now-Owner/Directors discovered the camp and took the time to renovate, develop a new program, and open the doors once again.
The new brand identity was created at this time, with the goal of representing the history of the property but also conveying a fresh, modern start.

The Pocono Springs Camp logo is simple and represented well throughout their apparel and social media. The simplicity allows for easy recognition and ease of translation into other formats, and it is represented in many places across the website.

A modern website design breaths a new life of the camp after closing and re-opening, and a focus on photography highlights the classic summer camp facility.


Since 1958, Camp Harlam has provided a Jewish Camping experience in the Pocono Mountains of Pennsylvania. It is one of fifteen Union for Reform Judaism (URJ) overnight camps around the country, and is focused on developing the spiritual, physical, social and emotional well-being of each child.


Camp Harlam’s branding is fantastic. In their logo, they use an image that is an iconic part of their camp and conjures a feeling of community just by looking at it — even as an outside observer.

Their colors — orange, blue, and white — are bold and consistent, and the camp uses them throughout their marketing/social media.

In addition, Camp Harlam’s voice in their content reflects who they are. Content voice is an important reflection of the tone that a parent should expect when they reach out directly. As such, it is a key element of brand identity. Camp Harlam’s voice is personal, light, and consistent. Additionally, they are fantastic about consistently updating their blog and staying engaged with the community.


The National History Academy is a 5-week program offering first-hand experiences at the nation’s premier historic landmarks in Virginia, Maryland, West Virginia and Pennsylvania.


The National History Academy’s logo is the building block of their identity. The emboldened “History” in the logo pays homage to traditional American typefaces and emphasizes the curriculum, while the sans-serif capstones provide a modern relevance.


To create a sense of exploration, images have students in action and engaged in history. Warm and exciting, they promote the locations and activities that the students will embark on.

These images are complemented by custom iconography and supporting graphics using an earth tone color scheme. The colors bring an explorative feel to the National History Academy, inspired by the region and sites along The Journey Through Hallowed Ground.

The modern website layout brings forth elements of the past in a contemporary way, and visitors feel like they are uncovering the past for themselves as they navigate the National History Academy website. The photos, icons, and typography work together to anchor the unique brand identity of this new summer program.


Overlooking beautiful Lake Ossipee amidst the White Mountains of New Hampshire, Camp Cody has offered a summer experience rich in fun, friendship, learning and adventure for over 90 years.

Cody’s iconic moose logo, embodying the summer experience, has represented the camp for many years. Recently Cody revitalized their brand presence and the logo was updated to provide a more flexible format across different media while still keeping the classic identity.

Combined with fun typography and media, Cody offers an approachable identity for all families. An expansive set of custom activity icons helps to bring a modern feel to the traditional camp and further grounds the Cody experience.



Final Thoughts

These four camps represent their identity in a unique way. They stand out to prospective families and feel familiar even before a parent reaches out to learn more.

829 Studios has helped many camps with this process before — including three of the four examples above. Contact us today and we can start to define and represent your unique voice across your logo, website, marketing materials, and more!

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