Calling All Global Citizens
With distinct audiences for custom group travel and teen summer service adventures, specialized homepages were designed for each business segment.
Demonstrating Global Influence
The brand is defined by highlighting numerous ways that the organization impacts communities around the world.
Contextualized Adventure Search
The ability to filter by destination, focus, and departure date helps users find the adventure that best suits them.
Venture off the Beaten Path
We leveraged Global Works’ extensive media library and traveler stories to create adventure profiles with deeper meaning and purpose.
New Orleans to Nepal
With trips to over 20 countries annually, we created landing pages that highlight the local culture and service opportunities at each destination.
Notes from the Globe
The Global Works blog is updated daily by each trip coordinator, providing readers with unparalleled insight to life on the road.
Spreading the Message
Integrated Facebook and Google advertising campaigns were optimized to drive brand awareness among target demographics.
Positive Impacts
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500% Increase in Goal Completions
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149.77% Increase in Goal Conversions
