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O.A.R.S.

Inspiring the Journey of a Lifetime

An Interface that Makes a Splash

We created an experience that brings outdoor adventure travel to life by highlighting O.A.R.’s amazing worldwide destinations.

Beyond the Desktop

The new O.A.R.S. website is fully responsive, capturing the energy and thrill of each experience in a compelling way on every device.

Epic Experiences

We transformed O.A.R.S.’ no-frills destination and adventure-type landing pages into robust, content-rich showcases.

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Global Presence

Through humble roots in America’s National Parks, O.A.R.S. has grown into a global adventure powerhouse with over 100 unique experiences in two dozen states and countries.

A Perfect Match

We enhanced the customer experience by refining adventure search functionality and implementing an advanced comparison tool.

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Itineraries that Inspire Action

User have everything they need to begin their exploration of pristine rivers and hidden gems through photos, videos, reviews and more.

Balancing Storytelling & Merchandising

For the first time, O.A.R.S. was able to connect their content-rich blog archive directly with the adventures and destinations they wrote about.

Your Featured Presentation

With an extensive video library, O.A.R.S. has a virtual theatre for everything from safety videos to award-winning short films.

Personalizing the Experience

With a family of over 300 guides and employees, the travel experience is given a face through fun and informative staff profiles.

Making Waves

  • 49% Increase in Time on Site
  • 45% Increase in Organic Traffic

Rapid Results

  • 30% Increase in Goal Conversion Rate
  • 15% Increase in Ecommerce Revenue

Let's Make a Splash Together

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