Where Did All the Money Go?
Oxfam challenged 829 to create a micro-site aimed at tracking $1.6 trillion in missing oil revenue.
Understanding the Cost
Beyond the financial implications, the real story was the humanitarian impact.
Going Social
Shareable fact cards made it easy for activists to spread the message on Facebook and Twitter.
#NoSecretDeals
A hashtag was created to support the campaign and expose questionable oil lobby tactics.
A Battle of Good vs. Evil
Shocking facts and statistics further juxtaposed the fight at hand.
Inspiring Hope
A clear call-to-action for change is presented to users in a positive light.
Promoting the Petition
Users could sign a digital petition for change directly on the Oxfam website.
Results
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Over 20,000 Petitions Signed
